Escape the Skinner Box

I'm addicted to social media, Instagram reels in particular seem to have a hold on my attention. Many times I've tried to break the habit of doomscrolling my days away, without much success. After repeatedly falling back into old patterns, I started questioning the mindset behind it: why does such a large portion of people spend so much time online?

I started this project as a form of personal intervention. Using graphic design, my photography archive, and desk research, I created a publication as a reminder to myself of why it matters to reclaim my attention. My hope is that people who struggle with similar situations can gain some awareness from this work.